ALPHA KING CHALLENGE

EUROPE

ANSPACH & HOBDAY LONDON

ALPHA KING CHALLENGE

EUROPE

ANSPACH & HOBDAY LONDON

How To

Compete

How To

Compete
The competition is limited to 150 entries, which are fulfilled on a first-come basis. Historically, spaces fill up quickly so brewers are encouraged to plan ahead and submit their registration as soon it is open. For 2021, the European competition will be held at Anspach & Hobday: The Arch House in London with an official LIVE stream announcement of the winners on Oct 15th at 4pm London TIme. Tune in to see who is crowned the next Alpha King! Live Link coming soon. During the competition, all beer entries are judged by a selected team of brewers, industry experts and veteran beer writers. The competition follows a series of elimination rounds to determine a list of top finalists as well as three placed winners. The first-place winner receives the Alpha King crown and prize pack!
How to compete:
  • Register beginning Thursday, July 1st, 2021.
  • Registration will be limited to 150 entries.
  • ONE ENTRY PER BREWERY, not per brewery location. (All countries in the EU are welcome to enter as long as you can get your beers to London for judging)
  • Once your enrollment has been confirmed, shipments will be accepted October 4th – 8th, 2021.
  • Either bottles/cans: 6 x 330ml, 4 x 440ml, or 3 crowlers.
  • Include one copy of your registration confirmation in your shipment.
  • Late entries will be disqualified.

Please ship all entries to: Location and shipping requirements coming soon.

RULE 1

COMMERCIAL BEER ONLY

ALL BEER MUST BE BREWED BY, AND AVAILABLE FOR PURCHASE THROUGH, A COMMERCIAL BREWERY.

RULE 2

ONE ENTRY PER BREWERY

ALL COMPETITORS ARE LIMITED TO ONE ENTRY PER LICENSED BREWERY, NOT PER BREWERY LOCATION.

RULE 3

NO BARLEY WINES

RULE 4

60 IBU MINIMUM

RULE 1

COMMERCIAL BEER ONLY

ALL BEER MUST BE BREWED BY, AND AVAILABLE FOR PURCHASE THROUGH, A COMMERCIAL BREWERY.

RULE 2

ONE ENTRY PER BREWERY

ALL COMPETITORS ARE LIMITED TO ONE ENTRY PER LICENSED BREWERY, NOT PER BREWERY LOCATION.

RULE 3

NO BARLEY WINES

RULE 4

60 IBU MINIMUM

While many will contend,

There can be only one.