27th Annual ALPHA KING CHALLENGE

DENVER, CO

ROCK BOTTOM BREWERY, Downtown

27th ANNUAL ALPHA KING CHALLENGE

DENVER, CO

ROCK BOTTOM BREWERY, DOWTOWN

October 10, 2025

How To

Compete

How To

Compete

The competition is limited to 150 entries, which are fulfilled on a first-come basis. Historically, spaces fill up quickly so brewers are encouraged to plan ahead and submit their registration as soon as it is open.

During the competition, all beer entries are judged by a selected team of brewers, industry experts and veteran beer writers. The competition follows a series of elimination rounds to determine a list of top finalists as well as three placed winners and the Jesse’s Pick Award. At 4:20 pm, the finalists will be announced, and the champion will receive the Alpha King crown, inducting them into Alpha King legacy.

How to compete:
  • Register beginning Tuesday, July 22, 2025.
  • Registration will be limited to 150 entries.
  • ONE ENTRY PER BREWERY, not per brewery location.
  • NO COLLAB BREWS – all entries must be from a single brewery.
  • Once your enrollment has been confirmed, shipments will be accepted September 22 – September 26.
  • Entries must be submitted in either bottles/cans: 6 x 12 oz., 4 x 16 oz., or 3 x 22 oz. (no growlers)
  • Include one copy of your registration confirmation email in your shipment.
  • Late entries will be disqualified.

Please ship all entries (except USPS) to: Yakima Chief Hops Attn: Alpha King Challenge, 227 South Front Street, Yakima, WA, 98901

If you’re shipping with USPS, please ship entries to: Yakima Chief Hops Attn: Alpha King Challenge, 306 Division Street, Yakima, WA, 98902

 

RULE 1

COMMERCIAL BEER ONLY

ALL BEER MUST BE BREWED BY, AND AVAILABLE FOR PURCHASE THROUGH, A COMMERCIAL BREWERY.

RULE 2

ONE ENTRY PER BREWERY

ALL COMPETITORS ARE LIMITED TO ONE ENTRY PER LICENSED BREWERY, NOT PER BREWERY LOCATION.

RULE 3

NO BARLEYWINES

RULE 4

60 IBU MINIMUM

RULE 5

NO COLLABORATION BREWS

RULE 1

COMMERCiAL

BEER only

ALL BEER MUST BE BREWED BY, AND AVAILABLE FOR PURCHASE THROUGH, A COMMERCIAL BREWERY.

RULE 2

ONE ENTRY PER BREWERY

ALL COMPETITORS ARE LIMITED TO ONE ENTRY PER LICENSED BREWERY, NOT PER BREWERY LOCATION.

RULE 3

NO BARLEY WINES

RULE 4

60 IBU MINIMUM

RULE 5

NO COLLABORATION BREWS

While many will contend,

There can be only one.